Stylish and Beastly: New Campaign for Toshiba




“It’s a different beast” was the line behind the launch of Toshiba’s new products. The agency CLEMENGER BBDO, wanted to collaborate with Matt because his cinematic sensibility brought a new element to the creative: various scenes of a very stylish wolf-man using the new products. Matt worked with one of the best special effects makeup teams and shot these four different scenarios in one day. His humorous yet evocative images created the perfect setting to promote the idea of a stylish, sleek, yet powerful product.

















